The move, approved by its board, gives Robinsons control of one of the Philippines’ biggest motorcycle dealerships, which sells brands like Honda, Yamaha, Suzuki, Kawasaki, TVS, and Kymco across 214 stores nationwide.
“This acquisition marks a key milestone for our company as we enter a new and fast-growing category that is also profitable,” said Stanley C. Co, president and CEO of Robinsons Retail.
“This move reflects our commitment to enhancing the retail experience and providing accessible, reliable, and affordable products that meet the evolving needs of Filipino consumers,” he added.
Premiumbikes, founded in 2009 in Angeles, Pampanga, has grown into a nationwide network covering Luzon, Visayas, and Mindanao, offering motorcycles, genuine parts, accessories, and oil, with financing support from Robinsons Bank.
For 2024, it booked P4.17 billion in sales, up 15.2 percent, and ebitda of P324.2 million, up 36.7 percent, underscoring its steady profitability.
The agreed price equals Premiumbikes’ 2024 audited book value, with the deal requiring Philippine Competition Commission clearance before closing.
For Robinsons Retail, the acquisition diversifies revenue streams beyond its supermarket, DIY, and drugstore formats, tapping into a market where motorcycle ownership remains low at eight people per bike, compared to 4:1 in Indonesia and Vietnam and 3:1 in Thailand.
“The Philippines still has a low motorcycle penetration ratio compared to other Southeast Asian markets, which gives us a lot of room to grow,” said Joselito O. Pojol, general manager of Premiumbikes. “We are excited to become part of the Robinsons Retail group and look forward to bringing our stores and services to more communities across the country.”
—Edited by Miguel R. Camus
