No Brand exits PH in June as Robinsons Retail cuts underperforming unit

The Gokongwei family-led Robinsons Retail Holdings, Inc. (RRHI) is shutting down its No Brand stores after seven years, exiting a Korean retail concept that failed to gain meaningful traction in the Philippine market.

The group will wind down all 11 standalone stores by end-June 2026, effectively ending its franchise partnership with South Korea’s Emart.

“The decision reflects evolving consumer preferences and how customers are choosing to shop across our retail formats,” said president and CEO Stanley C. Co.

“Our focus remains on meeting customer needs by providing relevant assortments in the most appropriate formats. We thank Emart for the partnership over the past several years," he added. 

Small footprint 

The exit, first reported by Bilyonaryo,  is unlikely to move the needle for RRHI, with No Brand contributing just 0.2 percent of annual net sales or a relatively small share of total assets.

The 11 stores are also a tiny fraction of RRHI’s footprint of more than 2,700 company-owned stores and over 2,100 franchised TGP branches.

 RRHI said the move is part of efforts to streamline its portfolio and focus on formats that deliver stronger returns. 

—Edited by Miguel R. Camus 

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Wednesday, 25 March 2026
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