Insider Spotlight
The pitch comes as many Filipino women still face barriers to care. The 2022 Philippines National Demographic and Health Survey found that 51 percent of women aged 15 to 49 reported at least one problem accessing healthcare when sick.
The most common hurdle was getting money for treatment, cited by 42 percent, followed by not wanting to go alone at 18 percent.
The big picture
Maxicare said its PRIMA prepaid healthcare cards and e-vouchers are designed to make care more accessible, flexible, and easier to use.
The lineup offers one-time annual payments, access to Maxicare Clinics nationwide, and plans that accept pre-existing conditions.
What’s available
PRIMA Consult costs P999 per year and includes unlimited doctor consultations at Maxicare Clinics, one annual physical exam, and personal accident protection.
PRIMA Access costs P9,999 per year and adds select laboratory tests and diagnostics.
PRIMA Elite costs P19,999 per year and includes additional unlimited access to select laboratory procedures and diagnostic tests.
For expecting moms
Maxicare also offers PRIMA for Moms, a prenatal care bundle priced at P16,499 for all three trimesters.
It includes unlimited consultations with doctors such as OB-GYNs. Families may also buy coverage per trimester, with the first trimester priced at P7,999 and the second and third trimesters at P4,499 each.
Between the lines
Maxicare is targeting moms who often delay their own care to protect the household budget, as well as the sandwich generation managing care for both children and older relatives.
The company is framing PRIMA as a gift that is both practical and personal.
PRIMA products are available through shop.maxihealth.com.ph. —Ramon C. Nocon | Ed: Corrie S. Narisma
