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The microinsurance platform, under the Palawan Group of Companies, said many Filipino mothers continue to carry the emotional and financial responsibilities within households while often neglecting their own protection and security.
Why it matters
The campaign reflects a broader shift among younger Filipinos who are becoming more financially aware as they enter adulthood and begin contributing to household expenses.
In a press statement, Palawan Group chief business development officer Lisa Castro-Sabado said younger generations are beginning to recognize the sacrifices their mothers have made through years of budgeting, caregiving, and financial management.
“Filipino mothers have always been our first line of protection, emotionally, financially, and in every aspect of our lives. This Mother’s Day, we encourage the younger generation to go beyond symbolic gifts and choose something more meaningful, something that protects their moms the way they have always protected us,” Castro-Sabado said.
The company said this growing awareness among Gen Z consumers is creating demand for accessible financial products that are easy to understand and affordable for first-time earners.
The details
Palawan ProtekTODO highlighted its Premium Pamilya Mega 400 plan, developed with Oona Insurance, which offers coverage of up to P1 million.
The plan includes accident coverage and financial assistance for dependents, designed to help families manage unexpected events and emergencies.
Between the lines
Palawan Group is positioning microinsurance as an entry-level financial product for younger Filipinos who may be starting their savings and protection journey.
The company said its insurance products are available through the PalawanPay app, Lazada, and Palawan Pawnshop–Palawan Express Pera Padala branches nationwide. —Vanessa Hidalgo | Ed: Corrie S. Narisma
