Insider Spotlight
The report points to a broader shift among international companies toward building distributed teams, particularly in areas such as administrative support, bookkeeping, ecommerce, social media management, and digital marketing.
Why it matters
The study showed new client signups climbed to a record 110 percent between the first and second quarters of 2026. Data released by VA Masters also showed that in June alone, the company averaged more than one new international business signing up each day to hire Filipino remote workers.
A key takeaway from the report is that international employers are increasingly seeking Filipino talent without aggressive outbound sales efforts. More than 81 percent of new clients signed up directly through the company's website, while referrals accounted for 8 percent and paid social media advertising contributed just 5 percent.
"Our fast growth shows a permanent change in how global business leaders build their teams," VA Masters founder and CEO Alon Pearl said.
"Modern companies are actively looking for simple, affordable ways to grow. Because four out of five clients find us directly on their own, it proves that business owners are searching for reliable remote workers rather than waiting for someone to pitch them."
The bigger picture
Demand for Filipino VAs now stretches across four continents and more than 10 countries. Companies from the United States account for 69 percent of active contracts, while the United Kingdom doubled its share to 11 percent during the quarter. Australia and New Zealand collectively represent 9 percent, with other English-speaking markets also expanding.
To accommodate rising demand, VA Masters said it has streamlined its recruitment and onboarding process, reducing the average time from contract signing to the first client-VA meeting to just two days.
The company said businesses can also save up to 80 percent compared with local hiring costs, reinforcing the Philippines' position as a preferred source of skilled remote professionals for fast-growing global companies. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
