The launch marks SM Prime’s 89th mall nationwide and ninth in Northern Luzon, signaling its strong bet on La Union’s fast-rising tourism and economic potential.
“This is our ninth mall in Northern Luzon and we designed it to serve as a landmark for both residents and tourists,” said Jeffrey Lim, SM Prime president.
“As the surfing capital of the region, La Union deserves a retail center that reflects its vibrant lifestyle and rich culture,” he added.
Spanning over 51,000 square meters of leasable space, more than 80 percent already taken up, SM City La Union is designed as a lifestyle hub anchored by SM Store, SM Markets, Uniqlo, Adidas, and BDO. It will also feature the province’s first Director’s Club cinema, a curated food hall, and The Sandbox, a 1,348-square meter outdoor venue for concerts, sports, and community events.
“With our diverse and unique offerings, we hope to strengthen La Union’s position as both a tourism and economic hub in Northern Luzon,” Lim added.
—Edited by Miguel R. Camus
