Insider Spotlight
Driving the news
In a press release, Coco spoke about how his Tamaraw Utility Van has become indispensable in both his business operations and household routines.
“Ang unang binili ko sa kanila yung Utility Van, kasi naisip ko gamitin sa negosyo na tinayo namin… Kapag sa bahay kinailangan nung mga tao namin ng masasakyan, napaka komportable nila kasi aircon at maluwag (The first variant I bought from Toyota was the Utility Van because I planned to use it for the business we built … At home, when our employees need a ride, they’re very comfortable because it’s air-conditioned and spacious)," he said.
Between the lines
He also described his surprise at the Tamaraw’s improved engineering and ease of use.
“Sabi ko ang tagal ko nang nagdadrive … First time ko maka apak ng clutch na ganun kalambot… at napaka lakas ng power? (I said I’ve been driving for a long time… It’s my first time stepping on a clutch that soft … and the power is so strong?)," he added.
Customer stories
Local entrepreneurs echoed Coco’s sentiment, emphasizing the Tamaraw’s practicality for income generation and family needs.
Domingo Delizo of Pandi shared that his business income has tripled since acquiring the Tamaraw, noting Toyota’s reliability brings his family peace of mind.
Estrella Maruyama said the vehicle exceeded her expectations in durability and comfort, prompting her to recommend it to her daughter.
What they’re saying
Toyota Marilao Bulacan Inc. (TMR) president Cosco Oben emphasized the Tamaraw’s dual-purpose strength for households and entrepreneurs.
“They see it as a practical solution for both business and family needs— reliable for their daily business operations, and dependable for bringing their loved ones where they need to be,” he said.
The big picture
Toyota continues to expand Tamaraw offerings with new AT variants, conversions, and color options to serve diverse community needs. —Vanessa Hidalgo| Ed: Corrie S. Narisma
