Puregold honors sari-sari stores with heartfelt video series

Insider Spotlight:

• Puregold launches a four-part tribute video series for sari-sari stores
• The series celebrates community ties, Filipino enterprise, and nostalgia
• Episodes will roll out starting November, featuring beloved personalities

Puregold, the country’s leading supermarket chain, is shining a spotlight on the humble sari-sari store—an enduring Filipino symbol of resilience, connection, and enterprise—through a new four-part video series that pays tribute to these community cornerstones.

In a recent press release, the company announced the launch of the series, which aims to celebrate the role of sari-sari stores in Filipino life and their importance as neighborhood hubs and economic drivers.

Why it matters

Sari-sari stores, long embedded in the fabric of Philippine neighborhoods, are more than just small shops. They serve as social hubs where people meet, share stories, and support one another. For centuries, they have fueled local economies and built trust within communities.

The big picture

“As a long-time supporter of Filipino MSMEs, we want to highlight the importance of sari-sari stores in our communities. We want to share these videos that capture the many ways that sari-sari stores have become a vital part of our daily lives and serve as pillars in our communities,” said Vincent Co, Puregold’s president.

The first installment of the series premieres this November on the Puregold YouTube Channel, with new episodes rolling out in the following months. Each episode promises to showcase authentic stories that evoke pride and nostalgia—reminding viewers of the sari-sari store’s unique place in Filipino culture.

Between the lines

Puregold’s initiative is not only a sentimental nod but also a reaffirmation of its role as a steadfast partner to micro-entrepreneurs. Over the years, the company has evolved from a supplier of consumer goods to a champion of small business growth through training, incentives, and creative brand storytelling.

What’s next

The video series will also feature well-loved personalities who will bring the stories of neighborhood stores to life. Through heartfelt storytelling, Puregold aims to inspire new generations to appreciate the sari-sari store as both a symbol of Filipino perseverance and a thriving engine of community commerce.

The bottom line

For nearly three decades, Puregold has stood beside sari-sari store owners, empowering them not just with affordable goods but with opportunities to grow and thrive. With this tribute series, the company once again reinforces its legacy as the Philippines’ most progressive retail ally—one that celebrates the people and stories that keep communities connected. — Princess Daisy C. Ominga/ Ed: Corrie S. Narisma