Insider Spotlight
Rooted in InLife’s Love in Life philosophy, “Bahala Not” urges young Filipinos to embrace independence while securing their future. It’s a rallying cry for Gen Z: take risks where it’s fun, but stay protected where it counts.
Bahala na has long reflected the Filipino tendency to leave things to chance. But for today’s generation—smart, adaptable, and intentional—fate isn’t a strategy. Gen Z values authenticity, mental health, and financial wellness. They’re redefining what it means to be free, proving that control and care can coexist.
“InLife knows this too well,” said InLife chief marketing officer Gae L. Martinez, in a press release. “Through our Bahala Not campaign, we want to empower the youth to take control of their future—to say yes to adventure, no to unnecessary worry, and always to self-love through financial wellness. Gen Zs aren’t reckless. They’re redefining responsibility on their own terms.”
Gen Free: Fearless, but financially smart
At the core of the campaign is InLife Gen Free, a community for young Filipinos who live boldly but think smart. Members are Free to Be, Free from Worries, and Free Together—connected by a shared belief that fun and foresight can go hand in hand.
The movement’s centerpiece is the “Bahala Not" video, led by Miel Pangilinan, a singer, fashionista, and SOGIE advocate. “It’s so important to be your truest self,” Miel said. “We can be free because InLife has our back.”
Alongside her are five Gen Free members—a gamer, a yogini, a stage actor, and a student entrepreneur—each representing a side of Gen Z’s dynamic world.
When a new friend hesitates to join their trip and says “bahala na,” the group gently encourages them to think differently, reminding them that freedom feels better when you know you’re covered. It’s a thoughtful, relatable moment that captures the campaign’s message: carefree living doesn’t mean careless living.
Secured, unbothered, unstoppable
InLife backs this mindset with products designed for freedom with foresight:
Wealth Assure Plus – a customizable life insurance plan with an investment component.
iProtect – affordable, renewable term life protection.
Prime Care – health and life insurance against critical illness.
Through financial literacy videos, campus tours, and digital activations, InLife hopes to inspire the youth to swap bahala na for “Bahala Not”—embracing life’s adventures with confidence, knowing they’re protected.
Because for Gen Z, being carefree isn’t about leaving it to chance. It’s about living boldly—secured, unbothered, and unstoppable. —Princess Daisy C. Ominga |Ed: Corrie S. Narisma
