Gen Z

Friday, 26 December 2025

10 Nov 2025

11:53AM

InLife flips ‘bahala na’ into ‘Bahala Not’ in new Gen Z campaign

The Philippines’ first and largest life insurer, InLife, is rewriting a cultural script. With its latest campaign, “Bahala Not,” the brand turns a centuries-old expression—bahala na—on its head, transforming it from an act of surrender into a movement of empowerment.

13 Jun 2025

4:47PM

Retirement planning seen as essential to future-proofing Gen Z employees

As Gen Z reshapes the workplace with values of purpose, flexibility, and financial empowerment, companies are being challenged to rethink traditional employee benefits.

14 Apr 2025

3:52PM

SM Retail sees Gen Z energy driving in-store shopping surge

While Gen X (ages 45–60) and Millennials (ages 29–44) still hold the largest purchasing power, SM Retail is making strategic investments to tap the influence and rising spending capacity of Gen Zs (ages 13–28), who now represent 38 percent of the Philippine population.