Gen Z

2 days ago

Gen Z workers prioritize career growth in staying with firms

Filipino Gen Z professionals are placing career development ahead of compensation when deciding whether to remain with their employers, according to new research from global talent solutions firm Robert Walters.

24 Apr 2026

7:46AM

Gen Z powers Google Search growth as AI redefines user experience

Gen Z has emerged as the most active generation on Search, signaling a broader shift in how people across Southeast Asia, including the Philippines, navigate information in the age of artificial intelligence.

10 Nov 2025

11:53AM

InLife flips ‘bahala na’ into ‘Bahala Not’ in new Gen Z campaign

The Philippines’ first and largest life insurer, InLife, is rewriting a cultural script. With its latest campaign, “Bahala Not,” the brand turns a centuries-old expression—bahala na—on its head, transforming it from an act of surrender into a movement of empowerment.

13 Jun 2025

4:47PM

Retirement planning seen as essential to future-proofing Gen Z employees

As Gen Z reshapes the workplace with values of purpose, flexibility, and financial empowerment, companies are being challenged to rethink traditional employee benefits.

14 Apr 2025

3:52PM

SM Retail sees Gen Z energy driving in-store shopping surge

While Gen X (ages 45–60) and Millennials (ages 29–44) still hold the largest purchasing power, SM Retail is making strategic investments to tap the influence and rising spending capacity of Gen Zs (ages 13–28), who now represent 38 percent of the Philippine population.