Canva brings brand intelligence directly into ChatGPT

The future of work is being rewritten by artificial intelligence, with professionals now accomplishing in minutes what once took hours. But despite AI’s rapid gains in productivity, one stubborn friction point has persisted: generic visuals and off-brand colors that force users into tedious manual cleanup.

That friction has disappeared as Canva brings brand intelligence directly into the AI tools where modern work happens most. 

ChatGPT users can now create designs that are fully tied to their Canva Brand Kit, allowing a company’s visual identity to come alive inside AI workflows and function as a living participant in the creative process, Canva said in a statement.

Brand meets AI

The expansion marks a new phase in the relationship between Canva and ChatGPT, two category-defining platforms coming together to make on-brand design faster, more fluid, and more accessible. 

From client-ready pitch decks and social posts to polished posters and presentations, the integration supports Canva’s mission to empower everyone to design with ease—without sacrificing brand integrity.

By embedding Canva’s design intelligence directly into AI conversations, users can move seamlessly from text prompts to finished visuals, eliminating the disconnect between ideation and execution that has slowed teams down.

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Speed without sacrifice

Canva is rapidly positioning itself as the foundation for AI-powered design. This latest update to the Canva app in ChatGPT follows last week’s debut in Anthropic’s Claude, reinforcing Canva’s growing ubiquity as the visual layer of the AI ecosystem.

Already ranked consistently among the top 10 sites receiving the most referrals from AI assistants, according to Similarweb, Canva brings essential visual capabilities powered by its own design model into leading large language models. 

In this role, Canva acts as a platform’s design brain—understanding fonts, colors, layouts, and logos and applying them intelligently across outputs.

Design brain everywhere

Over the past year alone, Canva has rolled out several major AI innovations, including the Canva Design Model for editable design outputs, Canva AI as an all-in-one design copilot, and the Canva MCP Server. 

Together, these tools have already generated more than 12 million designs across ChatGPT, Claude, and Microsoft Copilot.

“The soul of a brand is visual identity, yet it has been the missing puzzle piece in how AI creates,” said Anwar Haneef, GM and head of ecosystem at Canva. 

“Today, we’re bridging that gap by bringing our design expertise to the daily tools used by millions. Whether you’re in ChatGPT or Claude, Canva acts as the connective tissue that quickly turns a text conversation into beautiful, brand-aligned visuals.”

The bigger shift

The integration also signals a broader shift in how teams work with AI. Organizations are moving beyond isolated AI conversations toward workflows that understand context, enforce consistency, and deliver finished outputs at speed.

This represents a move away from static brand guidelines buried in forgotten PDFs, toward an interactive brand resource that lives across the tools people use every day.

“We believe an agent’s personal brand is their X-Factor,” said Wendy Forsythe, chief marketing officer of eXp Realty, in the same statement.

“This integration allows agents to scale that superpower without diluting it. By accessing Canva Brand Kits within ChatGPT, our agents can move from a text prompt to a fully branded visual in seconds.”

How it works

Once users set up a Brand Kit in Canva, new features become available directly within AI assistants. 

These include brand-native creation using plain-language prompts, a guided presentation builder that applies brand styling automatically, and live design previews that allow users to interact with visuals inside ChatGPT through the Canva app.

Available to ChatGPT users beginning Feb. 6, the Canva AI connector can be accessed via canva.com/ai, ushering brand-aligned design into the next era of AI-powered work. —Ed: Corrie S. Narisma

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