With AI tools like Gemini from Google, supported by PLDT Home, Filipino mompreneurs are proving that you can have it all: a growing business, hands-on parenting, and yes — even time for yourself.
One such inspiring woman is Jenielyn Sicabalo-Nieva, founder of MP Nieva’s Flower Co. Her blossoming floral business is not only known for its elegant arrangements but also for how efficiently it operates — largely thanks to skills she gained through Gemini Academy, an AI workshop held last March during Women’s Month.
“We’re now better at making content for social media to promote the business,” she shares. “We respond to customers’ inquiries quicker and more efficiently, plus we can offer fresh and innovative floral designs faster.”
You might assume Jenielyn expanded her team — but no, she simply became smarter with technology.
Gemini Academy is part of “Ayan na! AI na!”, an initiative from PLDT Home in partnership with Google Philippines that aims to empower mompreneurs through digital literacy and modern AI skills.
The practical AI knowledge gained from Gemini Academy is now making a real impact in the lives of other Madiskarte Moms like Jenielyn, in the following meaningful ways:
1. Writing captions that convert to ales
For many online sellers, captions are make-or-break. They either spark sales or get ignored with a quick scroll. Enter: Gemini.
Lea Daras, founder of Jathniel's Specialty and The FloraCraft Project, uses Gemini to craft captions that actually convert. “We don't have a physical store yet, so strong captions on social media are key to getting sales,” she says.
Melissa Moscoso, of Xavier&Xandrei, adds: “Using AI to write content about my eco-friendly products has been a game-changer.” The tool helps her craft engaging posts and create AI-generated images that reflect her brand.
Meanwhile, Abby Cruz of Momi Bigbig Kitchen relies on Gemini to generate content for her food business. “Gemini helped our business grow bigger online,” she says. “I’m looking forward to what more it can do.”
2. Smart business analytics in a flash
AI doesn’t just help with words and images — it crunches numbers, too.
Entrepreneurs can now use Gemini to analyze business data and spot growth opportunities. AI tools can detect patterns in customer behavior, forecast demand, and identify the most effective marketing strategies.
AI can even tell you which social media platform performs best for your brand — and when your audience is most likely to buy. It’s like having a virtual marketing analyst… minus the expensive consulting fees.
3. Scheduling and memory boosts
With everything mompreneurs juggle, it’s easy to miss a recital, a deadline, or even dinner prep.
That’s where Gemini’s integration with tools like Google Calendar becomes crucial. You can schedule your business meetings right alongside your child’s school play or doctor’s appointment.
BC Fragrance founder Bernadette Lim uses Gemini as her all-in-one assistant. “It’s my research aide, creative writer, and scheduling partner,” she says. “It has helped me move faster and smarter, which matters because I’m also very hands-on with my daughter.”
4. AI in the kitchen? Yes, please
If your mental bandwidth is fried by 6 p.m., AI’s got your back there too. Gemini can suggest nutritious meal plans, whip up recipes based on what’s in your fridge, and even help create grocery lists that align with your budget or health goals.
These small yet significant solutions mean mompreneurs can redirect energy where it matters most — spending quality time with family.
Empowering women, inspiring generations
“Balancing many responsibilities is a reality for mompreneurs,” says Prep Palacios, head of industry at Google Philippines.
“Google's generative AI tools, like Gemini, are designed to reclaim valuable time. With Gemini acting as a powerful assistant, we hope to empower more people to achieve greater efficiency, both personally and professionally.”
For the moms of Madiskarte Moms PH, Gemini has become more than a tool — it’s a reliable business partner, a creativity booster, and even a daily life coach. By mastering AI, these women are reclaiming their time, growing their businesses, and showing the next generation — especially their daughters — what’s possible. —Ed: Corrie S. Narisma
