Why it matters:
Project TRINA (Trade and Industry Assistant) introduces a 24/7 conversational AI avatar on the DTI website. It aims to reduce the need for in-person visits or manual document searches, providing real-time support on trade, MSME development, investment policies, and consumer rights.
What they’re saying:
"With Project TRINA, we are introducing a new technology that allows people to access DTI services anytime, in a way that feels as natural as talking to a real person, breaking down barriers for users who may not be tech-savvy,” said Trade and Industry Secretary Cristina A. Roque, who led the signing.
Details:
TRINA will be voice-enabled and able to simulate emotionally intelligent conversations in English and Tagalog.
It is built to support individuals with limited digital literacy by making online government access more intuitive.
The project reflects the Marcos administration’s push for tech-forward governance while prioritizing ethical AI use and data privacy.
What’s next:
DTI plans to equip its frontline offices with their own AI avatars capable of performing tasks such as license applications, business registrations, and consumer complaint filings.
The bottom line:
Project TRINA marks a major leap in how public services are delivered—efficient, inclusive, and AI-powered.
The MOU signing signals the start of DTI’s broader public engagement campaign to raise nationwide awareness about Project TRINA and its role in providing user-friendly government services. —Ed: Corrie S. Narisma
