Friday, 27 March 2026
8 Mar 2026
7:54AM
IKEA Philippines turns viral monkey story into P1-M charity drive
IKEA Philippines is turning a viral animal story into a social impact campaign, pledging to donate up to P1 million from soft toy sales to support child welfare, mental health, and wildlife protection efforts.
28 Feb 2026
8:03AM
MILO Philippines rolls out ‘My MILO Story’ campaign nationwide push
MILO Philippines is doubling down on its legacy as a grassroots sports enabler with the launch of its newest campaign, “My MILO Story,” aimed at celebrating the deeply personal connections Filipinos have built with the brand across generations.
20 Nov 2025
9:14AM
Puregold doubles down on sari-sari allies to fuel retail growth
As one of the Philippines’ leading retailers, Puregold has long tied its own performance to the health of these micro-retailers. Its vast network of sari-sari and small-store partners has powered the company’s growth and reach across the archipelago.
10 Nov 2025
11:53AM
InLife flips ‘bahala na’ into ‘Bahala Not’ in new Gen Z campaign
The Philippines’ first and largest life insurer, InLife, is rewriting a cultural script. With its latest campaign, “Bahala Not,” the brand turns a centuries-old expression—bahala na—on its head, transforming it from an act of surrender into a movement of empowerment.
25 Sep 2025
8:58AM
Organic future: EU-backed campaign takes root in the Philippines
Naturland e.V., one of the world’s leading international associations for organic agriculture, is taking the lead in promoting organic food in the Philippines. On EU Organic Day, the group unveiled “European Organic: Nurturing Every Juan,” a three-year awareness drive supported by the European Union to make organic food more accessible to Filipino consumers.
9 Jun 2025
9:17AM
Jollibee celebrates Filipino global icons through ‘Bida Best’ campaign
Rooted in its unwavering belief that the Filipino is world-class, Jollibee honors the talent, heart, and resilience of Filipinos making their mark globally through its latest campaign— “Bida Best, Bida Pinoy.”
Advertisement
