Insider Spotlight
In a statement, the company said it closed 2025 with a commanding 61.5 percent share of the Philippine tricycle segment, underpinned by a 14.8-percent year-on-year increase in sales, positioning the brand as the clear market leader in livelihood and utility motorcycles.
Why it matters
Tricycles remain a cornerstone of everyday transportation and income generation across provincial and semi-urban communities.
Kawasaki’s sustained growth highlights the continued reliance of Filipino operators on durable, fuel-efficient motorcycles that can withstand daily commercial use while keeping operating costs manageable.
By the numbers
Kawasaki’s performance extended beyond tricycles. In 2025, the company recorded a 15.7 percent year-on-year increase in total motorcycle sales, exceeding the overall industry growth rate and marking the strongest expansion among major Japanese motorcycle brands operating in the Philippines.
This broad-based growth reflected healthy demand across both its Regular Bikes and Leisure Bikes categories.
What’s driving growth
The Barako 175 and CT line-up remained the backbone of Kawasaki’s tricycle leadership. These models continue to be widely recognized for reliability, fuel efficiency, and suitability for long hours of daily operation, making them a preferred choice for transport operators and small business owners nationwide.
At the same time, Kawasaki maintained momentum in its Leisure Bike portfolio as consumer interest in higher-displacement and premium motorcycles gained traction.
The company is preparing to introduce additional Leisure Bike models in February 2026, including units previously unveiled at major international motor shows such as the Japan Mobility Show and EICMA in 2025.
What’s next
Heading into 2026, Kawasaki Philippines is focused on strengthening its leadership in core utility segments while expanding its footprint in higher-value motorcycle categories.
The strategy aims to balance mass-market reliability with aspirational offerings, supporting riders, dealers, and commercial operators across a nationwide network.
The big picture
Kawasaki’s ability to outpace both the tricycle segment and the wider motorcycle industry underscores its strong brand equity in the Philippines.
As mobility needs evolve and competition intensifies, the company’s mix of dependable workhorse models and expanding leisure offerings positions it well for continued growth in the year ahead. —Vanessa Hidalgo | Ed: Corrie S. Narisma
