Insider Spotlight
Once primarily recognized for basics like shirts and jeans, Blue Camp now promises a wider selection, improved fabrics, and on-trend designs that fit seamlessly into both work and leisure.
Why it Matters
In a market crowded with fast-fashion giants and value-driven department stores, Blue Camp is carving out a middle path—delivering elevated style without straining the wallet. This sets it apart from global chains that lean on trend cycles and local competitors that prioritize price over design.
By positioning Blue Camp as stylish yet practical, MRSGI is appealing to modern shoppers who want clothes that feel aspirational but remain accessible.
Designed for real life
“Blue Camp’s relaunch is an important milestone for Metro Retail. It reflects our vision of making quality fashion more accessible to Filipinos,” said Joel Orense, president and COO of MRSGI.
Christopher Tiu, head of general merchandise, underscored the customer-first approach: “We listened closely to what our shoppers wanted. Blue Camp is now more versatile and on-trend, while still maintaining the value Metro is known for.”
The refreshed line spans men’s, women’s, teen, and kids’ wear—emphasizing versatile wardrobe staples that transition easily from office hours to weekends.
The bigger picture
The move is part of MRSGI’s broader bet on private labels, which give the retailer greater control over design, pricing, and consumer connection. Unlike mass-market imports, Blue Camp reflects local tastes while keeping affordability at its core.
As MRSGI eyes seasonal collections and expanded reach, the relaunch of Blue Camp signals its long-term play: to position Metro not just as a department store, but as a trusted lifestyle destination for everyday Filipinos.
Blue Camp is now available in select Metro department stores nationwide. — Ed: Princess Daisy Ominga
