Jaime Alfonso Zobel de Ayala, CEO of ACMobility, said the company now expects electrified vehicles to make up half of new car sales by 2030, a sharp upgrade from its earlier 20–30 percent forecast two years ago.
“Our goal at AC Mobility is to have a significant share of that powertrain segment in the industry by that point,” he said during a media briefing after parent firm Ayala Corp.’s annual stockholders’ meeting on Friday.
New market share milestone
ACMobility has been pruning legacy brands like Volkswagen and Honda as it pivots toward better performing EV-focused names such as BYD and Kia, aligning its lineup with the fastest-growing segments of the market.
This focus is also expected to drive scale, with ACMobility targeting about 12 percent of the total vehicle market this year, up from roughly 9 percent in 2025 and about 4.9 percent in 2024.
“Crossing that 10 percent threshold or crossing the 12 percent threshold in terms of new vehicles sold is an incredibly important milestone,” Zobel said on Friday.
He said growth could be stronger given current conditions, but the company is closely monitoring how inflation and the broader economic environment could affect demand.
200% increase in interest
Meanwhile, ACMobility said the shift is already visible on the ground, with showroom activity picking up amid the US-Iran conflict and rising global fuel prices.
Zoble said BYD search demand jumped nearly 200 percent from February to March, while Kia’s hybrid models also drew strong interest on the back of their fuel efficiency.
“The March and what looks like April numbers, it’s starting to indicate the kind of demand that consumers have for this new technology, particularly because of the pain point of where fuel prices are,” Zobel said.
Growth trending higher
That expansion comes as the Philippine auto industry sold nearly 490,000 vehicles last year, providing a large base for EV penetration to accelerate.
BYD powered ACMobility’s breakout growth, with unit sales surging from 5,106 in 2024 to 25,094 in 2025. Total group volumes surged 82 percent to 42,684 vehicles.
—Edited by Miguel R. Camus
