Insider Spotlight
The Cebu-based AppleOne Group, through its health-care arm, is investing in modern diagnostics, specialized treatment centers, and integrated care networks designed to bring world-class medicine closer to home for families in the regions.
The big picture
Regional health-care systems in the Philippines have long struggled with uneven access to specialists, diagnostics, and tertiary care.
AppleOne’s strategy focuses on upgrading existing hospitals and embedding international standards into daily operations, with the goal of narrowing that gap and easing the social and financial burden of long-distance medical travel.
From hospitality to hospitals
AppleOne Medical Group was formed in 2020, during the height of the pandemic, applying the group’s hospitality-driven service culture to hospital management.
The approach emphasizes patient experience alongside clinical capability, reframing hospitals as community anchors rather than last-resort facilities.
“At AppleOne Medical Group, our goal has always been to elevate the standard of living in VisMin—through the places we build, the experiences we offer, and now, through the care we deliver,” Ray Go Manigsaca, president and CEO of AppleOne Group, said in a press statement on Feb. 4, 2026.
“When we established AMG in 2020, it was a leap of faith at the height of the pandemic, but one guided by purpose and our belief in bringing world-class healthcare closer to home,” he added.
Where it’s happening
In Cebu, VisayasMed Hospital is expanding access to advanced diagnostics and oncology services through partnerships that allow tests and treatments previously available only in Manila.
In Tacloban, United Shalom Hospital is filling critical gaps in maternal and essential care for Eastern Visayas communities. In Davao, Brokenshire Medical Center is strengthening Mindanao’s capacity for cardiovascular, neurological, and specialized surgical care.
Together, these facilities form the backbone of a growing regional network intended to keep patients closer to their families and livelihoods.
What’s next
AppleOne plans to scale a hub-and-spoke health-care model, with satellite outpatient and primary care centers within a 50-kilometer radius of flagship hospitals.
The goal is to build resilient local systems that can manage both routine and complex cases, improving outcomes while reducing congestion in urban medical centers.
Why it matters
By strengthening regional health-care systems, AppleOne is betting that long-term health equity begins outside the capital—where access, continuity of care, and community trust can redefine how Filipinos experience modern medicine. —Vanessa Hidalgo | Ed: Corrie S. Narisma
