Chinabank bets on lifestyle banking as consumer spending shifts

Insider Spotlight

• Chinabank partners with Landers on a premium rewards credit card
• Bank expands push into lifestyle-focused financial products
• Card offers up to 7 percent rebates on Landers purchases
• Collaboration marks Chinabank’s first white-label credit card deal

Filipino consumers are increasingly looking for financial products that deliver practical rewards tied to everyday spending, prompting banks to deepen their push into lifestyle-focused offerings.

Against this backdrop, Chinabank has partnered with Landers Superstore to introduce the Landers Executive Visa Signature powered by Chinabank, a premium credit card designed around shopping, dining, travel, and household spending habits.

The card, available exclusively to Landers Executive Members, offers up to 7 percent rebates on Landers purchases, 2 percent rebates on dining transactions, and 1 percent rebates on other qualified retail spending worldwide. The product also comes with Visa Signature travel and lifestyle privileges.

Why it matters

The partnership reflects how financial institutions are increasingly embedding banking products into consumer ecosystems to encourage customer loyalty and recurring spend.

“This partnership reflects Chinabank’s move toward more lifestyle-integrated financial solutions,” said Niña Reynoso, Chinabank's vice president and officer-in-charge of cards and personal loans. “Our goal is to provide products and services that delivers meaningful value in areas where customers already spend regularly, while also giving them access to premium benefits that enhance everyday experiences.”

The card also introduces a “Millionaire’s Card” milestone feature, where cardholders who accumulate P1 million in spend receive a metal card upgrade intended to recognize loyalty and premium status within the Landers ecosystem.

By the numbers

Customers must first secure a Landers Executive Membership to qualify for the card. The membership includes unlimited 2 percent rebates on Landers purchases, free personal shopper services, and free delivery on qualifying online orders.

Landers said the partnership aligns with its strategy of strengthening value for frequent shoppers.

“At Landers, we’ve always focused on giving our members a premium experience backed by real value,” said Bill Cummings, deputy chief executive officer of Landers Superstore. “With the Landers Executive Visa Signature powered by Chinabank, members can enjoy stronger rewards, exclusive privileges, and a more elevated shopping experience that fits naturally into how they already live and spend.”

For Chinabank, the collaboration also marks its first white-label credit card partnership as it expands into ecosystem-driven banking products.

— Edited by Daxim L. Lucas