Insider Spotlight
That enduring appeal recently earned recognition from the local dining industry. Jollibee Hong Kong was named Best Quick Service Restaurant at Foodie Forks 2026, the 12th edition of Foodie's annual restaurant and bar awards, which recognized 48 winners across Hong Kong's restaurants, cafés, bars, chefs and hospitality establishments, according to a company release.
Why it matters
Sustaining relevance in Hong Kong's highly competitive food scene is no small feat, with international and local brands constantly vying for consumer attention in a market known for its sophisticated dining culture.
The recognition reflects Jollibee's ability to maintain customer loyalty while introducing its signature menu offerings and service culture to new generations of diners.
“We are deeply grateful to our customers in Hong Kong for continuing to make Jollibee part of their everyday moments, and to our team members who bring heart to every meal they serve. This recognition belongs to them,” said Jollibee Hong Kong managing director Rose Lam.
Jollibee entered Hong Kong in 1996 and is celebrating its 30th anniversary in the market this year. The brand has since expanded to 24 outlets across Hong Kong and four more in Macau.
The bigger picture
The award adds to Jollibee's growing international momentum as parent company Jollibee Foods Corp. continues to expand its global restaurant footprint and strengthen its brands across key markets.
“Hong Kong is one of the world’s most vibrant culinary destinations, and receiving this recognition is both an honor and a source of inspiration,” said global president & Jollibee Group CEO Ernesto Tanmantiong. “It motivates us to continue delighting our customers with the food they love and the joyful service they have come to expect from us.”
Foodie Forks 2026 was held on May 18 at Soho House, bringing together leaders from Hong Kong's dining and hospitality community.
By the numbers
The Jollibee Group operates more than 10,400 stores and cafés across 33 countries under a portfolio of 20 brands.
Bottom line
Thirty years after arriving in Hong Kong, Jollibee continues to win over customers in a market known for its diverse and demanding food culture, demonstrating the brand's ability to remain relevant well beyond its roots. —Princess Daisy C. Ominga| Ed: Corrie S. Narisma
