Insider Spotlight
The approach recently gained regional recognition after its flagship everymeal campaign received the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026 presented by NEXT Awards.
The campaign was recognized alongside entries from organizations including RHB Bank Malaysia, PT. Telkomsel, Warner Bros. Discovery, and Sentosa Development Corp.
Why it matters
As companies face growing pressure to demonstrate measurable environmental and social impact, effective communication has become an important business tool.
Aboitiz Foods developed everymeal to bridge a communications gap, bringing together sustainability initiatives already underway across its Pilmico and Gold Coin businesses under a single narrative.
“The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” Aboitiz Foods vice president for agribusiness marketing and brand & reputation management Joeben Gamatero II said in a statement.“It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The campaign highlights sustainability efforts spanning responsible sourcing, improved product formulations, safer production, animal welfare, community partnerships, and operational improvements.
By the numbers
In 2025, everymeal generated more than 32 million online impressions and published stories supporting 13 of the 17 United Nations Sustainable Development Goals.
The campaign also collected more than 70 story submissions from employees in Brunei, China, Indonesia, Malaysia, the Philippines, and Vietnam. Contributions came from teams in production, supply chain, corporate social responsibility, human resources, and quality assurance.
What's next
Aboitiz Foods said the campaign will continue serving as a platform for sharing sustainability progress while encouraging broader employee participation across the organization.
Aboitiz Foods chief risk officer Annacel Natividad added, “This recognition affirms our commitment to integrating responsible practices across our operations, while reminding us that sustainability is a journey of continuous improvement. Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active part in our sustainability story.”
The company said everymeal will remain central to communicating the people, partnerships, and practical initiatives supporting its goal of sustainably feeding Asia's growth from mill to meal. —Ed: Corrie S. Narisma
