Insider Spotlight
The bank has rolled out its first Online Developer Fair, which runs from July 6 to 31, 2026, allowing prospective buyers to browse more than 40 properties from partner developers, including lots, townhouses, residential condominiums, and house-and-lot packages.
Why it matters
Digital-first homebuying initiatives reflect banks' efforts to reduce friction in the property purchase journey while expanding access to financing amid sustained demand for residential real estate.
Customers whose home loan applications are approved during the fair will receive a P20,000 bank fee waiver from UnionBank.
Participating developers include Aboitiz Land, Empire East Land Holdings, Suntrust Properties, Cebu Landmasters, Filinvest Land, Filinvest Alabang, Greenfield Development Corp., Shang Wack Wack Properties, Asian Land Strategies Corp., Alsons Development and Investment Corp., Property Company of Friends, Pacifica Homes Development Corp., Moldex Realty, and Phinma Property Holdings Corp.
Developers are also offering discounts of up to 12 percent on selected properties.
What they're saying
“We’re focused on helping customers turn their homeownership goals into reality. Our first Online Developer’s Fair makes it easier for them to connect with trusted developers and access the right financing options—so customers can move forward with clarity and confidence,” UnionBank cards and loans head Mukul Sukhani said in a press statement.
“We see ourselves as partners in our customers’ journey—bringing together digital innovation, trusted developer networks, and tailored financing to help them take the next step toward a life unlocked,” UnionBank portfolio lending head Konstantin Beloglazov said.
The bottom line
UnionBank is positioning digital channels as a gateway for homeownership by combining property discovery, developer access, and financing into a single online experience, reflecting a broader industry shift toward more integrated and convenient mortgage services. —Vanessa Hidalgo| Ed: Corrie S. Narisma
