Asialink, JRPDC join forces to drive inclusive homeownership

Insider Spotlight: 

• The big picture: Asialink Finance Corp. and J. Reuel Properties and Development Corp. (JRPDC) have formed a strategic partnership to enhance accessible property ownership opportunities in the Philippines.
• The goal: The collaboration aims to make homeownership more affordable for Filipino communities, especially first-time homebuyers and micro, small, and medium enterprises (MSMEs).
• Key services: AFC will offer flexible loan facilities and streamlined processing for prospective buyers of JRPDC developments.
  
  

Asialink Finance Corp. (AFC), a leading financial institution, has sealed a strategic partnership with J. Reuel Properties and Development Corp. (JRPDC), a real estate company focused on residential and commercial projects across the country. 

The agreement, formalized at Asialink's head office in Pasig City, is a key move to expand property ownership opportunities nationwide.

The driving force

 AFC is leveraging this collaboration to strengthen its real estate lending by providing flexible loan facilities and streamlined processing for both homeowners and MSMEs. 

The partnership is an answer to the country's housing demand and a way to stimulate local economic growth by supporting national housing initiatives.

Ambitious target 

As of October 2025, AFC had already financed over 214 clients through its existing real estate lending offerings. With the addition of the JRPDC partnership, the institution is aggressively expanding its portfolio.

By the numbers 

AFC is aiming to finance 1,252 clients by next year. This significant increase will be supported by refined operational processes and more inclusive loan programs specifically designed for first-time homebuyers across the Philippines. 

Prospective buyers of JRPDC developments are set to benefit directly from AFC's tailored financing options. 

The interest rate ranges from 7.8 percent to 8.4 percent per annum, depending on the loan term. Available terms of payment are up to 10 years.

 Samuel Cariño

President and CEO of Asialink Finance Corp.

Commitment to accessible homeownership

The partnership underscores AFC's mission to make financial stability achievable for more Filipinos. 

“Our partnership with JRPDC reinforces our commitment to making financing and homeownership more accessible to Filipinos nationwide,” Samuel Cariño, president and CEO of Asialink Finance Corp., said in a press release on Nov. 11, 2025.

“By offering flexible loan solutions and fast, transparent processing, we aim to empower first-time homebuyers and MSMEs to take the next step toward stability and growth. At Asialink, we believe that when more Filipinos are given the means to own a home, we help build stronger communities and a more inclusive economy,” he said.

AFC, which is primarily dedicated to providing tailored financial solutions to small and medium-sized enterprises (SMEs), views this as an extension of its commitment to fostering entrepreneurship and driving economic growth. 

JRPDC said it would continue to develop projects that align with government housing initiatives, complementing AFC’s financing efforts. —Vanessa Hidalgo | Ed: Corrie S. Narisma