Insider Spotlight
The partnership supports qualified buyers seeking bank financing for Eton residential developments, including Blakes Tower at WestEnd Square, and creates a more guided pathway from inquiry to purchase.
For Filipinos working abroad, the process can be initiated and advanced even while overseas, helping bridge distance, documentation, and timing challenges that have traditionally complicated home buying from abroad.
Why this matters for Filipinos
For many Filipinos, buying a home is a long-term goal tied to family security, future plans, and financial stability. OFWs, in particular, often view property ownership as a way to turn years of work abroad into a tangible asset back home.
Yet financing remains one of the biggest hurdles. By aligning a major local bank with a property developer focused on well-located residential projects, the partnership reduces friction at a time when buyers are more cautious and value-driven.
It also gives local buyers and overseas Filipinos greater confidence that savings earned locally or abroad can be converted into a secure, long-term investment.
According to a press release from the companies, the partnership is designed to make Philippine homeownership more attainable by providing a clear, credible financing channel—especially for buyers navigating cross-border or remote transactions.
What they’re saying
“At the heart of our business is a purpose my grandfather (Lucio Tan) has always emphasized: To improve the lives of Filipinos. This partnership with PNB reflects that commitment,” said Eton president and CEO Kyle Ellis C. Tan.
“By combining Eton’s focus on well-located developments with PNB’s trusted financial solutions, we are helping more Filipino families take a confident step toward homeownership.”
Tan added that PNB’s strong presence both in the Philippines and overseas strengthens Eton’s ability to serve overseas Filipinos who want to invest their hard-earned income in a secure, long-term asset at home.
Eton sales head and SAVP Robert Andrew Adriano said disciplined execution and buyer confidence have driven Eton’s residential momentum this year.
“Eton saw stronger momentum this year because we stayed disciplined on the basics: attracting the right buyers and converting demand with consistency. Our market is deliberate. They value location, long-term value, and a financing partner they can trust,” Adriano said.
“This partnership with PNB strengthens that journey by giving overseas Filipinos and local end-users a clear, credible path to homeownership, one they can start even while abroad.”
About the signing
The memorandum of agreement was signed at the PNB Financial Center in Pasay City and attended by senior leaders from both Eton Properties and Philippine National Bank.
As members of LT Group Inc., the partnership reflects a shared direction to strengthen access to essential financial and lifestyle solutions that support long-term stability for Filipino families.
The bigger picture
As the housing market becomes more selective, partnerships like this show how developers and banks are adapting—by simplifying financing, building trust, and meeting Filipinos wherever they are in their homeownership journey. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
