WINNING | UnionBank expands NextGen wealth strategy globally

Insider Spotlight

  • UnionBank Private expands wealth strategy around NextGen clients
  • Global recognition highlights client experience and succession planning
  • Bank wins three honors at the 2026 Global Private Banker Innovation Awards


UnionBank is strengthening its position in the Philippine private banking market by expanding wealth management solutions tailored for next-generation family leaders, responding to rising demand for succession planning, legacy preservation, and personalized financial advice among affluent clients.

The strategy recently earned international recognition after UnionBank Private, the bank's ultra-high-net-worth wealth management arm, received three distinctions at the 2026 Global Private Banker Innovation Awards: Best Next-Generation Offering – Philippines, Best Private Bank for Client Experience – Philippines, and Excellence in Intergenerational Services by a Private Bank.

Union Bank of the Philippines (UnionBank) has earned multiple international recognitions at the prestigious Global Private Banker Innovation Awards 2026, underscoring its commitment to helping clients build and preserve their financial legacy through tailored wealth management solutions and NextGen empowerment. | Contributed photo

Why it matters

As more family-owned businesses transition leadership across generations, wealth managers are investing in programs that combine financial planning with governance, leadership development, and long-term legacy preservation.

The annual awards recognize private banks and wealth managers for innovation, customer-centric service, and strategic leadership. 

Organizers said the 2026 edition attracted one of its strongest fields yet, with increased participation from leading banks, wealth managers, and family offices worldwide.

"We are honored to be recognized for our commitment to helping our clients preserve their wealth for succeeding generations. One of the challenges of managing and preserving multi-generational wealth is the difference in perspectives and priorities," UnionBank head of wealth management Gauraw Srivastava said in a press statement.

"UnionBank Private recognizes the vital role the next generation plays in securing their family's future. We offer tailored solutions that focus on leadership, portfolio construction, business transformation, succession, and more, to support their legacy goals," added Srivastava.

By the numbers

UnionBank Private received three awards recognizing its next-generation engagement initiatives, client experience, and intergenerational wealth management programs.

Its NextGen Academy won Best Next-Generation Offering for helping younger family members develop financial literacy, leadership capabilities, and the skills needed to sustain and grow family wealth.

The bank also received Best Private Bank for Client Experience for delivering tailored wealth management solutions that help high-net-worth clients make complex financial decisions with confidence.

Meanwhile, its LeGen (Leading Generation) program, part of the NextGen Academy, earned Excellence in Intergenerational Services by a Private Bank for encouraging conversations on succession planning, wealth transfer, mentorship, and business resilience between senior and younger family members.

The bottom line

UnionBank Private is reinforcing its focus on next-generation engagement and personalized wealth advisory as evolving client expectations reshape the private banking landscape. —Vanessa Hidalgo| Ed: Corrie S. Narisma

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