The cloud-based human resources management platform now operates in the Philippines, Indonesia, Malaysia, Thailand, and Vietnam. Its recent expansion into the Vietnamese market marks another milestone in its regional growth.
Regional growth
GreatDay HR said in a statement it currently supports more than 4,000 companies and over one million active users across Southeast Asia. Backed by more than 25 years of experience in HR technology, the platform enables businesses to manage payroll, attendance, leave, employee records, and other core HR functions through a single digital system.
The company's expansion comes as businesses across the region increasingly seek integrated HR platforms to improve operational efficiency, reduce administrative work, and support business growth.
The momentum also coincides with GreatDay HR being named Best HR Management App for the second consecutive year at the 2026 South East Asia Business Awards by APAC Insider, following its first win in 2025.
SME focus
The company said the Philippines presents significant growth opportunities, with micro, small, and medium enterprises accounting for 99.5 percent of business establishments nationwide.
As more SMEs embrace digital transformation, demand continues to rise for HR software that simplifies routine administrative tasks while allowing organizations to focus on workforce development and long-term expansion.
"Businesses across Southeast Asia, especially the Philippines, are growing and evolving, and their HR needs are evolving with them. Our commitment is to give companies technology that simplifies the complexities of HR and allows them to focus more on their people and their growth," said SunFish DataOn Philippines CEO Sri Coles in the statement.
Digital HR
GreatDay HR, a part of SunFish DataOn Philippines Inc., offers a cloud-based platform designed to integrate essential HR processes into a single system, reducing manual work while improving the employee experience.
The company said its flagship platforms, SunFish and GreatDay HR, help organizations automate workforce management, simplify HR operations, and adapt to changing business requirements across the Philippines and the broader Southeast Asian market.
"Technology should make HR simpler, more efficient, and more human. As we continue to grow, we remain focused on helping businesses transform their HR operations in ways that create meaningful value for both organizations and their people," Coles said.
GreatDay HR said it intends to continue expanding alongside the region's growing SME sector by providing more connected, efficient, and accessible HR management solutions. —Ed: Corrie S. Narisma
