The Marketplace strengthens premium retail push in Alabang

June 30, 2026
3:20PM PHT

Insider Spotlight

  • The Marketplace is expanding into lifestyle hubs to capture demand for premium grocery shopping
  • The Molito branch strengthens its footprint in affluent communities in southern Metro Manila
  • The retailer is broadening its mix of imported goods, wines, and specialty products to attract higher-value consumer spending


The Marketplace is expanding its presence in affluent urban communities as it seeks to capitalize on sustained demand for premium grocery offerings, underscoring a strategy of locating stores in lifestyle destinations where higher-income consumers increasingly shop.

On June 26, Robinsons Retail's premium supermarket chain added its newest branch on the second floor of Molito Lifestyle Center in Alabang, Muntinlupa City, expanding its network in one of southern Metro Manila's established retail and dining districts.

Why it matters

Grocery retailers are increasingly positioning stores in mixed-use lifestyle developments to combine convenience with curated premium selections, responding to consumers looking for specialty products closer to where they live and socialize.

Premium grocery retailer The Marketplace officially opens its new branch located on the 2nd Floor of Molito Lifestyle Center, known for its curated mix of contemporary retail, dining concepts, and open-air urban energy. | Contributed photo

By the numbers

The store carries imported brands including Waitrose, Casino, Woolworths, and Meadows, alongside premium European, American, and Asian products. 

It also features artisanal cheeses, premium cold cuts, jamón ibérico, a curated wine selection, health and beauty products, and Gourmet Bites, The Marketplace's customizable charcuterie service.

What they're saying

 "This new store reflects our continued commitment to bringing a more elevated and globally inspired grocery experience closer to Filipino households," The Marketplace managing director for big formats of the food segment Christine Tueres said in a press statement.

"We aim to make premium everyday living more accessible—whether through specialty ingredients, imported favorites, exclusive wines, or unique lifestyle finds," she added.

 Robina Gokongwei-Pe
Chair, Robinsons Retail Holdings Inc.

The big picture

The company said the Molito branch was designed to complement its surroundings by offering a modern retail space that integrates grocery shopping with gourmet food, premium wines, curated beauty products, and specialty lifestyle offerings.

To mark the opening, the retailer offered one-day promotions that included up to 50 percent discounts on selected items, buy-one-take-one deals, and bundle offers across participating brands. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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