Insider Spotlight
The big picture
The collaboration brings together two Filipino business groups with expanding global footprints, combining Jollibee’s growing beverage platform with DoubleDragon’s standardized hotel model as both push deeper into international markets.
What’s happening
Compose Coffee’s “Pour Over Coffee” is now available across about 500 rooms of Hotel101 Madrid, DoubleDragon’s first overseas hotel. The setup embeds the brand into guests’ daily routines, effectively turning hotel occupancy into a built-in demand stream while extending Compose Coffee’s reach beyond traditional café formats.
Why it matters
The move highlights how aligned ownership between Tan Caktiong and Sia—partners in DoubleDragon—can translate into cross-platform opportunities. Instead of relying solely on store expansion, the coffee brand gains access to a captive customer base, creating a steady layer of recurring consumption alongside retail sales.
In the background
The tie-up comes as Compose Coffee gains traction in new markets. In Taiwan, its first store drew heavy foot traffic, with customers lining up early and peak output reaching roughly one cup every 20 seconds, while wait times stretched up to two hours, according to a company statement.
Zoom out
For Jollibee, the push supports its ambition to scale Compose Coffee into a global brand. For DoubleDragon, integrating a consumer offering into Hotel101 enhances the value proposition of its replicable hotel format, particularly as it expands overseas.
What’s next
Compose Coffee is set to enter the Philippine market this year, while Hotel101 continues to grow its international footprint—potentially opening more avenues for similar collaborations.
The bottom line
The Madrid rollout shows how Filipino business leaders are leveraging shared interests to expand globally, using partnerships not just to enter markets, but to build interconnected platforms across industries. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
