Easymart enters Cordillera market as Robinsons Retail expands

Insider Spotlight

• Robinsons Retail Holdings Inc. is expanding Easymart's neighborhood retail footprint into the Cordillera Administrative Region, targeting households, professionals, students, and tourists
• Easymart's first Baguio City branch combines affordable grocery essentials with bill payment and banking services to improve access to everyday necessities
• The expansion brings Easymart's nationwide network to 177 stores, supporting Robinsons Retail's strategy of reaching more Filipino communities
  
  
  
  

Robinsons Retail Holdings Inc. is extending its neighborhood retail network into Northern Luzon as it seeks to make affordable groceries and essential services more accessible to households in more communities.

The company opened its first Easymart store in the Cordillera Administrative Region on Nov. 13, 2026, marking the minimart chain's entry into Baguio City and expanding its nationwide presence.

Located at Pacific Place along Palispis-Aspiras Highway, also known as Marcos Highway, the branch serves nearby households, working professionals, students, and tourists.

The expansion strengthens Robinsons Retail's presence in regional markets through a neighborhood store format that combines grocery shopping with financial and payment services.

Customers can purchase grocery staples, snacks, beverages, personal care products, household essentials, and frozen ready-to-cook meals.

The store also provides bill payment services through Bayad Center and Pay&Go kiosks, alongside cash deposit and withdrawal services through the BPI app and GoTyme.

Convenience and quality 

Easymart's entry into Baguio forms part of Robinsons Retail's broader strategy to bring everyday necessities closer to residential communities.

The store carries Robinsons Retail's exclusive brands, including 99ners, Hearty, Brighter, and Meadows, offering additional options for price-conscious shoppers.

"Every Easymart store is built around convenience, value, and quality. As we open in Baguio, we’re proud to offer a carefully curated selection of everyday essentials, trusted brands, and affordable products that help customers get more from every shopping trip,” Robinsons Retail group manager for the food segment Lyn De Jesus said in a press statement.

Easymart now operates 177 stores nationwide, while parent company Robinsons Retail maintains more than 2,700 stores across multiple retail formats, alongside 2,100 franchised TGP outlets.

Stanley C. Co

Robinsons Retail president and CEO

Accessible shopping 

The Baguio branch is expected to generate local employment opportunities as Easymart strengthens its presence in regional communities.

Robinsons Retail president and CEO Stanley C. Co said the company intends to grow alongside local communities while improving access to essential products.

“As part of one of the country’s leading retail organizations, we are committed to growing alongside local communities and making everyday shopping more accessible for Filipino families. We look forward to serving residents, creating local opportunities, and building lasting relationships in Baguio for many years to come,” he said. —Vanessa Hidalgo | Ed: Corrie S. Narisma