The group said a company-wide approach is critical to protecting customers and strengthening corporate governance.
The white paper, "Beyond Awareness: The Whole-of-Organization Approach to Scam Prevention," was unveiled during the BPI Consumer Protection Summit.
It calls on organizations to integrate anti-scam efforts into leadership, operations, business strategy, and corporate culture instead of limiting them to one-off communications initiatives.
Beyond awareness
In a statement, Scam Watch Pilipinas co-founder Jocel De Guzman said the framework builds on the organization's Quad Model, which brings together government agencies, financial institutions, technology companies, civil society organizations, and volunteers in a coordinated anti-scam movement.
The initiative has helped institutionalize the 1326 National Anti-Scam Hotline, expand Volunteer Watcher programs nationwide, strengthen cross-sector collaboration, and contribute to a sustained decline in reported scam SMS based on industry data.
Shared responsibility
"Many organizations equate scam prevention with a checklist of activities. A press release, social media content, a webinar, a seminar, or a one-day event may generate attention, but they are often one-off initiatives with little measurable impact,” De Guzman said.
“Effective scam prevention requires a structured, organization-wide program embedded in leadership, business strategy, operations, culture, and accountability."
The white paper recommends making scam prevention a shared responsibility across business units, including the Office of the CEO, Strategy, Information Security, Legal, Human Resources, Customer Experience, Corporate Communications, Marketing, and Sales.
It also encourages organizations to incorporate anti-scam initiatives into business objectives, key result areas (KRAs), key performance indicators (KPIs), and corporate culture. —Ed: Corrie S. Narisma
