Insider Spotlight
The partnership centers on creating stronger engagement with travelers by connecting flight purchases with access to a major regional music event.
The companies launched an online-exclusive raffle campaign tied to the MAMA Awards 2026, giving eligible PAL international flight customers a chance to experience the entertainment event in Osaka, Japan. The promotion runs from Aug. 14 to Sept. 25, 2026, for qualified bookings made through the PAL website or mobile app.
Why it matters
Travel companies are increasingly building loyalty through lifestyle benefits and experiences. PAL’s collaboration with Visa positions air travel as part of a broader consumer journey that includes entertainment, events, and memorable destinations.
Eligible passengers booking PAL international flights departing from Manila and Cebu hubs can earn raffle entries depending on their cabin class and itinerary.
One-way Economy Class bookings receive one entry, while one-way Premium Economy or Business Class bookings receive two entries. Roundtrip bookings provide two entries for Economy Class and four entries for Premium Economy or Business Class.
The details
Three winners and their nominated companions will receive a MAMA Awards 2026 Experience package in Osaka courtesy of Visa.
The prize includes Red Carpet Experience access, MAMA Awards 2026 tickets, PAL roundtrip Economy Class tickets, a four-day, three-night trip from November 19 to 22, 2026, hotel accommodation, transfers, and a welcome gift pack.
The MAMA Awards has become one of Asia’s prominent music events, drawing artists and fans from across the region. The event has featured performers including SEVENTEEN, ENHYPEN, TWICE, TOMORROW X TOGETHER (TXT), and Aespa, according to PAL.
PAL said the partnership supports efforts to make travel more rewarding by offering exclusive opportunities alongside its full-service airline experience. The raffle draw is scheduled for Oct. 2, 2026. —Vanessa Hidalgo| Ed: Corrie S. Narisma
