WINNING | Clark emerges as MICE hub in Luzon

April 10, 2026
11:44AM PHT

Insider Spotlight

  • Central Luzon ramps up business events capacity
  • Clark gains traction as alternative to Metro Manila
  • SMX expands footprint with new venues pipeline


Central Luzon is fast positioning itself as the Philippines’ next major meetings, incentives, conferences, and exhibitions (MICE) hub, as infrastructure upgrades and venue expansions draw both domestic and international event organizers outside Metro Manila.

The shift disperses economic activity beyond Metro Manila, easing congestion while unlocking new tourism and investment flows across growth corridors like Clark.

SMX Convention Center Clark’s momentum reflects that trend after it emerged as a top awardee at the Department of Tourism (DOT) Region 3 Tourism Recognition for Enterprises and Stakeholders (TRES) Awards 2025, where it secured multiple honors including Grand Winner distinctions.

The SMX Convention Center Clark team proudly holds their trophies in the property’s lobby, celebrating a defining moment for the venue. | Contributed photo

Zoom in

Since opening in 2022, the venue has contributed to a growing inventory of large-scale event spaces in Central Luzon, complementing transport infrastructure such as Clark International Airport and regional expressways.

The facility was cited for its capabilities across multiple categories, including event venues and meeting rooms, reinforcing its role as a benchmark for quality in the regional MICE ecosystem.

What they’re saying

 “As Central Luzon strengthens its position as a key hub for business events, SMX Convention Center Clark stands at the forefront, committed to providing world-class spaces and curated experiences that fuel progress and foster purposeful connections,” Walid Wafik, senior vice president for operations of SM Hotels & Conventions Corp., said in a press statement.

 The DOT’s TRES Awards highlight enterprises raising tourism standards, with repeat winners signaling operational consistency—an important factor for international organizers choosing venues.

What’s next

SMX is expanding further in the region, with plans to launch SMX Trade Hall Cabanatuan by the fourth quarter of 2026, adding capacity and strengthening its Central Luzon network.

 As Clark builds critical mass in venues and connectivity, it is increasingly competing with Metro Manila for high-value events—reshaping the geography of the Philippines’ business tourism sector. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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