WINNING | AIA, BPI AIA bring insurance into everyday life

Insider Spotlight

• AIA Philippines is expanding insurance beyond financial payouts, connecting protection with healthcare, talent development and community investment
• MediCard provides access to more than 1,567 hospitals and clinics nationwide, supporting customers from prevention through recovery
• BPI AIA is embedding insurance into digital banking, bringing protection products into the BPI Mobile App and payday touchpoints
  
  
  

AIA Philippines is pushing insurance deeper into Filipinos’ everyday lives, expanding its role from providing financial protection after something goes wrong to helping customers manage their health, careers and financial resilience before a crisis happens.

Driving the news

That strategy helped AIA Philippines and BPI AIA secure four Insurance Asia Awards 2026 across healthcare, community development, employee training and bancassurance, highlighting how the companies are broadening the traditional insurance proposition.

Why it matters

AIA Philippines’ MediCard healthcare arm is building an integrated health ecosystem that gives Filipinos access to more than 1,567 hospitals and clinics nationwide. The approach covers a wider healthcare journey, from prevention to recovery, instead of limiting an insurer’s involvement to claims and illness.

“As the needs of our customers continue to evolve, so must the role of insurance—not only as a source of financial protection, but as an enabler of better health, greater access to care, and stronger communities. 

These awards reflect our commitment to making protection more accessible and relevant to the people we serve, while fostering a workplace culture that empowers our employees to bring our purpose to life,” AIA Philippines president and CEO Melita Teo said in a press statement. 

“This achievement is a testament to the dedication of our team, and we remain committed to innovating and creating meaningful, lasting impact for our customers, communities, and the future of our industry,” Teo added. 

Beyond insurance

AIA’s EDGE internship program attracted more than 2,000 university applicants and onboarded 18 interns with a 100% offer acceptance rate. Its Grow@AIA initiative, meanwhile, develops employee capabilities through programs including the NAVIGATE Workshop and Curriculum Based Development Program.

Integrating protection

BPI AIA is integrating protection into customers’ regular banking routines. Products such as InstaProtect are available through the BPI Mobile App, while payday notifications create another digital touchpoint for insurance.

The big picture

AIA Philippines and BPI AIA generated combined total premium income of P34.32 billion in 2025. Their initiatives point to an insurance market increasingly competing not just on coverage, but on how easily protection fits into Filipinos’ daily lives. —Vanessa Hidalgo| Ed: Corrie S. Narisma