In 2017, they launched their joint venture—P.A. Properties Hankyu Hanshin (PAHH)—with a bold, people-first mission: to build affordable, high-quality communities where purpose takes precedence over profit.
That vision has now taken root across Luzon, with more than 5,700 housing units launched across six cities in Cavite, Batangas, Laguna, and Bulacan. At the core of PAHH’s identity is the Idesia brand—an evolving model of livable, sustainable neighborhoods that blend Filipino warmth with Japanese planning discipline.
“Our next 100 years begin with today,” said Keiji Okamoto, president of Hankyu Hanshin Properties Corp. Philippines. “Through this partnership, we’ve shown how long-term, people-focused development can respond to real societal challenges like the housing backlog and rapid urbanization.”
A meeting of minds—and markets
What differentiates PAHH from other developers is the synergy of its parent companies. P.A. Properties brings deep local knowledge and years of experience in affordable housing, while Hankyu Hanshin contributes a century-long track record in developing transit-oriented and lifestyle-centric urban communities in Japan.
This collaborative approach has introduced new benchmarks for the Philippine mid-income housing sector—from thoughtful site selection and advanced construction methodology to community-oriented design and customer care.
“Trust is the foundation of everything we’ve built,” said Jonathan G. Lu, president of PAHH. “It’s not just about complementary expertise. It’s about aligned values, mutual respect, and a shared purpose.”
Beyond shelter: Communities with soul
Unlike many large-scale housing projects that simply focus on quantity, Idesia developments are designed to foster community. Walkability, open green spaces, and social amenities are embedded into every site, encouraging residents to engage, connect, and thrive.
Current Idesia sites include:
Cavite: Idesia Dasmariñas Phases 1 & 2, Idesia Heights, Idesia City
Batangas: Idesia Lipa
Laguna: Idesia Cabuyao and Idesia Cabuyao East
Bulacan: Idesia San Jose del Monte
Together, these communities span over 73 hectares and house thousands of families. From basic services to future commercial zones, each location is envisioned as a self-sustaining neighborhood.
Purposeful growth, long-term vision
The past year has seen PAHH expand further with the launch of Idesia Cabuyao East and the second phase of Idesia Heights. Memorandums of understanding have been signed for new developments in Pampanga and Metro Manila, with more sites across Luzon in the pipeline.
“We’re not chasing numbers—we’re shaping futures,” Lu emphasized. “Success isn’t just in units sold, but in how well people live, 10 or 20 years down the line.”
As PAHH marks its 8th anniversary—symbolized by the Japanese word Hachi, meaning prosperity and continuity—it remains steadfast in its mission: to create not just houses, but homes that offer dignity, community, and a sense of belonging. –Ed: Corrie S. Narisma
