Insider Spotlight
Driving the news
The project, named Nascala Coast, will combine residential villages, beachside condos, commercial hubs, and leisure destinations. The township aims to capture the scenic value of Nasugbu’s coastal and mountainous terrain while offering a mixed-use development model targeting homeowners, investors, and tourists.
“Nascala draws its name from ‘Nasugbu’ and the Spanish word ‘Escala,’ meaning ‘climb’—a fitting nod to its elevated setting near the coast,” said GERI president Monica Salomon.
She added, “This township captures the essence of Nasugbu’s distinct allure… More than just a destination, Nascala Coast is envisioned as a thriving coastal address where tourists can enjoy the best of nature and generations of families can flourish.”
Why it matters
GERI is positioning Nascala Coast as a flagship tourism and leisure estate in Southern Luzon, amid a broader shift in real estate demand toward second homes, nature-driven getaways, and tourism-backed developments. The launch comes as the real estate sector rebounds, with leisure estates seeing renewed investor interest.
Strategic context
Between the lines
Nasugbu remains a popular tourist destination due to its proximity to Manila, white-sand beaches, and outdoor activities in nearby mountains such as Mt. Batulao, Mt. Talamitam, and Mt. Palay-Palay.
GERI is leveraging this natural appeal while aligning with broader sustainability and lifestyle trends in property development.
What’s next
Construction of Nascala Coast will begin following land development and permitting. The company is expected to roll out phased launches of residential and commercial components as market conditions dictate.
The big picture
GERI, named Best Lifestyle Developer in the 2024 PropertyGuru Philippines Property Awards, continues to expand its tourism estate portfolio, which includes Boracay Newcoast, Twin Lakes, and Arden Botanical Estate.