Insider Spotlight
Access to dollar-denominated accounts has long been a hurdle for Filipino freelancers and overseas workers. RCBC’s U.S. Virtual Account removes the need for a U.S. address, opening doors for roughly 1.5 million freelancers and around 12 million overseas Filipinos and their families.
That push is now gaining global attention, with RCBC named the only Philippine bank recognized at the 2026 International Association of Business Communicators (IABC) Gold Quill Awards for its customer relations campaign supporting the Pulz platform.
The big picture
The capability, highlighted in a company release, was launched through a partnership with U.S.-based Meridian. It allows users to receive remittances in U.S. dollars in real time and convert funds into pesos at their preferred timing.
Zoom in
Users can hold dollars and convert on demand, cutting costs and delays from intermediaries.
What they’re saying
RCBC president and CEO Reggie Cariaso said, “Being the only Philippine bank recognized at the IABC Gold Quill Awards this year reflects the strength of our strategy and our commitment to delivering solutions that meet our customers’ evolving needs, here and abroad.”
RCBC executive vice president and chief innovations and inclusion officer Lito Villanueva added, “RCBC’s campaigns to financially include and empower Filipinos are not only garnering attention within the global fintech and digital finance space, but also breaking barriers and pushing the boundaries of communications in the global stage. Communications organizations are starting to take notice, marking a new exciting chapter for all Philippine banks.”
The bottom line
RCBC is leveraging ongoing innovation within Pulz to capture dollar-based income streams—while using international recognition to reinforce its positioning in digital banking. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma
