The P1.5-billion development underscores SMHCC’s push to meet rising demand in one of Calabarzon’s fastest-growing economic centers. It also supports SM Prime’s broader strategy of building integrated estates that combine hospitality, retail, and business.
Details
The 201-room hotel will feature dining outlets, a pool, a gym, and event spaces. It will connect directly to a premier SM mall and the upcoming 4,000-square-meter SMX Sta. Rosa Trade Hall via bridgeway, positioning the property as a magnet for regional and national MICE (meetings, incentives, conferences, and exhibitions) activity.
SMHCC currently operates 10 hotels with over 2,600 rooms, along with six convention centers and two trade halls totaling more than 42,000 sqm of leasable space.
Its portfolio includes Conrad Manila, Radisson Blu, Lanson Place, Taal Vista Hotel, and Pico Sands Hotel, alongside Park Inn by Radisson properties.
The big picture
“With the City of Sta. Rosa’s growth as a business and industrial hub, demand for accommodation from business and leisure travelers continues to rise. The new hotel will meet this need, generate local jobs, and boost the city’s economic activity,” said Peggy Angeles, SMHCC executive vice president.
Designed by H1 Architecture, the project aims to combine contemporary hospitality with local character while maintaining brand standards.
Zoom out
Sta. Rosa has emerged as a major industrial and commercial hub, hosting manufacturing, IT-BPO firms, ecozones, and real estate developments. In the 2024 DTI Cities and Municipalities Competitiveness Index, it ranked 11th among highly urbanized cities nationwide. —Ed: Corrie S. Narisma
