SM Hotels ramps up MICE play with ₱5.3-B bet on Cebu and Pasay venues
SM Hotels and Convention Corp. (SMHCC), the hospitality arm of SM Prime Holdings, is investing ₱5.3 billion over the next five years to expand its footprint in the meetings, incentives, conferences, and exhibitions (MICE) sector. The move kicks off with new convention centers in Cebu and Pasay.