Located in the Polaris Building, Filinvest Corporate City, Alabang, the new office will serve as a hub for improved customer engagement and after-sales support.
Michelin aims to strengthen partnerships with local distributors while ensuring Filipino customers receive high-quality products and services.
A commitment to PH market
Jonathan Khong, managing director of Michelin Asia Pacific (Singapore) Philippines Branch Office, emphasized the significance of this expansion: “We are excited to open our new office in the Philippines. We recognize the country’s strong market potential, and this move enables us to reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions in the region.”
The new office will enable Michelin to:
Enhance support for local partners: Strengthening collaboration with distributors through better resources and expertise.
Elevate customer experience: Improving sales and after-sales services to ensure Filipino customers have access to top-tier Michelin products.
Develop Filipino talent: Investing in local workforce development and fostering professional growth within the industry.
Bolster brand visibility: Establishing a stronger Michelin presence in the Philippines through enhanced market accessibility and engagement.
Michelin’s presence in the Philippines dates back to the early 1990s. Over the years, the company has evolved its operations to better serve the market, currently working with five key importers to distribute a wide range of tire solutions for passenger cars, motorcycles, trucks, and specialty vehicles.
“Our goal is to be a trusted partner in the Philippines, contributing to the country’s development and providing innovative solutions that meet the needs of our customers. We are committed to building a strong and sustainable presence in the Philippines,” added Khong.
With this expansion, Michelin aims to further solidify its role in the Philippine market, delivering high-quality products and fostering long-term growth in the region. — Ed: Corrie S. Narisma
