After years of heavy fiber rollout, the focus is now shifting toward monetizing the network through streaming bundles, gaming subscriptions and smart-home add-ons.
The company said demand for packages that combine internet with services like Netflix, Cignal and HBO Max continues to rise as households spend more time on streaming and gaming.
Prepaid opens new market
At the same time, PLDT Home Fiber Prepaid is being positioned as a way to reach families that want reliable internet without committing to monthly contracts.
“Our direction is clear: convert network investments into everyday value through richer digital services and accessible prepaid options,” said John Y. Palanca, PLDT Home segment senior vice president and head of consumer business.
“Prepaid fiber is essential in today’s environment. It gives more families a pathway to reliable fiber, at a price that fits their needs—while ensuring the economics remain disciplined and sustainable.”
PLDT’s fiber network reached about 1.25 million cable kilometers by end-2025 as the company expanded coverage across the country.
The home segment generated P61 billion in service revenues last year, with fiber accounting for 98 percent of the business as subscribers rose to 3.76 million after 392,000 net additions.
—Edited by Miguel R. Camus
