Lenovo taps Sumir Bhatia as Asia Pacific CCO for AI growth

Insider Spotlight

• Lenovo creates first Chief Commercial Officer role in Asia Pacific
• Veteran executive Sumir Bhatia to unify sales and alliances
• Move aims to accelerate Hybrid AI adoption across markets
• Leadership reshuffle follows planned retirement of regional COO
  
  
  

Lenovo has appointed Sumir Bhatia as its first chief commercial officer for Asia Pacific, a newly created role designed to tighten commercial alignment and accelerate growth across one of its most diverse regions. 

Bhatia will oversee a consolidated organization spanning enterprise sales, solution sales, channels, and alliances, while continuing to report to Asia Pacific president Amar Babu.

Why it matters

The move reflects Lenovo’s effort to sharpen execution as demand for AI-led infrastructure and enterprise solutions rises unevenly across Asia Pacific. 

The region spans both mature and emerging markets, creating a complex mix of customer needs and digital readiness that requires tighter coordination across business units.

Sumir Bhatia 

Lenovo's first chief commercial officer for Asia Pacific

Driving integration

Bhatia, a decade-long leader of Lenovo’s Infrastructure Solutions Group in the region, has been credited with steering sustained growth during a period of transformation. His expanded mandate brings together previously fragmented teams to better align Lenovo’s full-stack AI portfolio with customer demand. 

Lenovo said, in a company release, that the region’s diversity presents an opportunity to deliver flexible, end-to-end solutions tailored to varying levels of digital maturity.

Bigger picture

The new structure is intended to accelerate deployment of Hybrid AI offerings, a strategic priority as enterprises seek to balance on-premise and cloud capabilities. 

By integrating commercial functions, Lenovo aims to streamline go-to-market strategies and deepen partner ecosystems across Asia Pacific.

Leadership transition

The appointment comes amid broader leadership changes. Ivan Cheung, vice president and general manager of PCs and Smart Devices and chief operating officer in Asia Pacific, is set to retire in June 2026 after contributing to Lenovo’s regional growth. 

Benjamin Yeh succeeded him as vice president and general manager of PCSD for Asia Pacific in March 2026, while Cheung continued to serve as chief operating officer until his retirement.

What’s next

With Bhatia leading its commercial strategy, Lenovo is positioning itself to capture rising enterprise demand for AI-driven solutions while navigating the region’s varied pace of digital transformation. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma