Insider Spotlight
Roxas assumed the role effective Aug. 3, bringing more than two decades of marketing and business leadership experience spanning technology and consumer goods.
Why it matters
The appointment gives Home Credit an experienced marketing hand as the consumer finance company looks to sharpen its brand, deepen customer engagement and expand its reach among Filipino consumers.
Roxas most recently served as Google Vietnam, Philippines, and South Asia Frontier head of marketing. His career also includes leadership experience at Johnson & Johnson, Coca-Cola and Procter & Gamble.
Home Credit said in a company release that Roxas will oversee marketing strategy, brand development, customer engagement and growth initiatives.
What he’s saying
"Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations. I'm excited to be part of an organization that is committed to create customer-focused solutions through continuous innovation. I look forward to strengthening the Home Credit brand and supporting its mission of bringing more Filipinos closer to the opportunities they deserve," Roxas said.
The appointment comes as Home Credit continues to build its presence across physical and digital channels.
The company offers financing through more than 18,000 partner stores nationwide, covering products ranging from smartphones and laptops to appliances, furniture, bicycles, electronics and hardware.
The bigger picture
Now in its 13th year in the Philippines, Home Credit has served 13 million Filipinos and expanded beyond installment financing into other consumer credit products.
Its portfolio includes cash loans, virtual spending limit Qwarta and a credit card for qualified existing customers. Home Credit also serves consumers digitally through its mobile app and Shoppingmall.ph. — Princess Daisy C. Ominga| Ed: Corrie S. Narisma
