Insider Spotlight
Alarcón’s appointment comes as the Philippine business continues to be one of Nestlé’s largest global markets, contributing significantly to the company’s global footprint.
Nestlé Philippines ranks among the country’s top 10 corporations and accounts for nearly 1 percent of the national gross domestic product.
"Joining Nestlé Philippines is both an honor and a responsibility. Together with our teams and our partners, my aspiration is to take our business to new levels, in doing good for Filipinos and the planet. In an increasingly complex and ever-changing environment, we can only achieve our goals by working together," Alarcón said in a statement issued by the firm.
The backstory
A Mexican national, Alarcón joined Nestlé in 1999 and has held senior commercial and executive roles in multiple regions including Africa, Australia, and Switzerland. His most recent post was as CEO of Nestlé Central and West Africa, where he oversaw operations in 25 countries.
Between the lines
Alarcón’s leadership history is marked by experience in managing complex, multi-country portfolios under challenging conditions — a background that signals Nestlé’s intent to maintain operational stability and growth in the Philippines amid shifting consumer trends and regulatory environments.
What’s next
With Alarcón at the helm, Nestlé Philippines is expected to continue pushing forward on sustainability, local sourcing, and community partnerships while maintaining its strong tax contribution and market leadership.
