WINNING | Stratworks builds deeper ties with major PH brands

Insider Spotlight

• Stratworks is expanding its work across major brands including Jollibee, PLDT and Xiaomi, combining strategy, creative execution, storytelling and reputation management
• Its campaigns span consumer engagement, corporate social responsibility, digital marketing and experiential events
• The agency’s work received multiple recognitions at the 22nd Philippine Quill Awards
  
  
  
  

Stratworks is strengthening its footprint across major Philippine brands as companies increasingly turn to integrated campaigns that combine consumer engagement, storytelling and reputation building.

The communications agency’s work with Jollibee, PLDT and Xiaomi recently earned multiple recognitions at the 22nd Philippine Quill Awards, following its wins at the Marketing Excellence Awards and Stevie International Business Awards in the second quarter.

Brand connections

Stratworks shared five Quill wins with Jollibee, including an Excellence Award in Marketing, Advertising, and Brand Communication for the Jollibee Kids Values Meal.

The initiative transformed the fast-food chain’s toy lines into educational tools designed to foster parent-child bonding and teach values.

Jollibee campaigns also received four Merit Awards, including Bida Best, Bida Pinoy, which celebrated Filipino talent across sports, beauty and the arts; Project 1000, which supported ultra-runner Natalie Dau’s 1,000-kilometer run across Luzon; and digital engagement campaign #JOYDelivered.

“These wins recognize campaigns designed to forge deep connections and drive tangible impact. From instilling values in children to sparking meaningful conversations for leading brands, our focus remains on craft and purpose—ensuring communication makes brands truly matter in everyday lives, ” Stratworks president and co-CEO Donna Nievera-Conda said in a statement.

Broader portfolio

Stratworks’ partnership with PLDT contributed to more than nine award wins, including Excellence Awards for Madiskarte Moms PH under Corporate Social Responsibility and PLDT Home Fiber Netflix for Marketing, Advertising, and Brand Communication.

The wins contributed to PLDT being named Company of the Year.

Xiaomi also received recognition for its All-Star Summer Concert and REDMI Note 14 Launch under the Special and Experiential Events and Marketing, Advertising, and Brand Communication categories, respectively.

What’s next

Stratworks said its growing body of work reflects an approach that brings together strategy, creativity, storytelling and reputation to help brands build relevance and trust.

“Building on a strong Q2, these wins reflect Stratworks’ continued evolution as an agency—bringing together strategy, creativity, storytelling, and reputation to build lasting relevance and trust for the brands we partner with,” said Stratworks managing director Mark Christian Parlade. —Ed: Corrie S. Narisma