WINNING | DigiPlus makes trust part of its growth story

Insider Spotlight

• DigiPlus is making trust and responsible gaming part of its strategy for sustaining growth in a closely watched industry.
• Its “Dating Gawi” film generated nearly 7.9 million views, extending its reach with players amid industry changes
• Its responsible gaming campaign delivered 7.3 million combined views, supporting efforts to steer players toward regulated platforms
  
  
  

DigiPlus Interactive Corp. is putting trust, transparency and responsible gaming at the center of its communications strategy as it works to protect brand reputation and sustain customer engagement in a closely scrutinized industry.

Why it matters

The company behind BingoPlus, ArenaPlus and GameZone secured three Awards of Excellence at the 22nd Philippine Quill Awards, according to a company release. 

The recognition comes as clear communication around regulation, responsible play and corporate performance becomes increasingly important to maintaining consumer and stakeholder confidence.

Driving engagement

DigiPlus’ “Dating Gawi: A Celebration of Trusted and Timeless Digital Entertainment for Filipinos” won in the Audio/Visual category after generating nearly 7.9 million views.

Developed amid significant changes in the Philippine online gaming industry, the film used nostalgia and continuity to reassure customers that safe, seamless and regulated entertainment remained available through DigiPlus’ official platforms.

Beyond marketing 

Its 2024 Integrated Report, “Reimagining Fun, the Filipino Way,” earned an Award of Excellence in Publications. The report brought together record performance, sustainability priorities, responsible gaming leadership and climate risk assessment, giving investors and other stakeholders a broader view of how DigiPlus is managing growth and long-term risks.

The company also won in Social Media for “Ang Gaming, Dapat Fun-Fun Lang!”, a year-long responsible gaming campaign featuring scenario skits, ambassador videos, instructional materials and creator partnerships.

By the numbers

The campaign generated 7.3 million combined views across DigiPlus-owned and creator channels. Beyond reach, the initiative supports a business priority for regulated gaming operators: encouraging responsible player behavior while differentiating official platforms from unregulated alternatives.

“These recognitions affirm the important role of communication in building trust and strengthening our relationships with our stakeholders,” said Ping Chen, president of DigiPlus. 

“As DigiPlus continues to grow and evolve, we remain committed to communicating with transparency and purpose while using our platforms to promote responsible and meaningful entertainment.”

The big picture: 

For DigiPlus, communication is increasingly tied to business resilience. Building consumer trust, demonstrating responsible gaming practices and giving stakeholders clearer visibility into corporate performance can help protect its brand as the company navigates growth alongside heightened expectations for the gaming sector.  — Princess Daisy C. Ominga | Ed: Corrie S. Narisma