Insider Spotlight
Award of Merit
That approach earned BDO Kabayan an Award of Merit in the Social Media category at the Philippine Quill Awards for the second consecutive year. This year’s recognition was given to its “Alagang Kabayan: Where Every Kabayan Belongs” campaign, highlighting the platform’s efforts to engage overseas Filipinos with relevant and practical content.
Financial literacy
Digital platforms have become an important information channel for Filipinos overseas. Through BDO Kabayan, BDO Remit publishes financial tips, remittance-related updates and other content aimed at helping OFWs make informed decisions about their finances.
“Every remittance represents hard work, sacrifice, and commitment to family. Through the BDO Kabayan Facebook Page, we aim to provide useful information and a sense of community for Filipinos overseas as they manage their financial responsibilities and work toward their goals,” BDO senior vice president and head of remittance Genie T. Gloria said in a press statement.
Dedicated online space
The campaign is part of BDO Remit’s broader Alagang Kabayan commitment, which seeks to extend support beyond the transfer of money itself. The Facebook page gives OFWs a dedicated online space to access useful information, learn from shared experiences and remain connected to the people and aspirations driving their work abroad.
What’s next
The recognition reinforces how banks can use social channels not only for marketing, but also for financial education and sustained customer engagement. For BDO, the strategy turns a remittance-focused relationship into an ongoing digital connection with Filipinos wherever they work. —Vanessa Hidalgo| Ed: Corrie S. Narisma
