Meralco bags 36 Quill awards, named ‘Company of the Year’ for 5th time

Manila Electric Co. (Meralco) strengthened its standing as a leader in business communications after clinching 36 awards, including the coveted “Company of the Year” title, at the 21st Philippine Quill Awards organized by the International Association of Business Communicators (IABC) Philippines.

By the numbers:

• 36 total awards: 10 Awards of Excellence, 26 Awards of Merit

• 5th time Meralco has earned “Company of the Year”

• Programs recognized spanned customer service, sustainability, CSR, safety, and digital transformation

What they’re saying:

“This honor affirms the vital role of strategic communication in advancing Meralco’s mission to keep the lights on. Being named Company of the Year inspires us to continue raising the bar in using clear, timely, and relevant communication as a driver of positive change,” said Joe R. Zaldarriaga, Meralco VP and head of corporate communications.

Why it matters:

The recognition underscores Meralco’s ability to integrate communications into its core mission, building trust among stakeholders while supporting inclusive growth and nation-building.

Zoom in:

Meralco’s winning entries included campaigns on:

• Monthly rate adjustments and energy advisories
• Sustainability initiatives promoting diversity, renewable energy, and urban farming
• Customer programs like the Lifeline Rate and Interruptible Load Program
• Cybersecurity awareness and digital channels such as the Meralco Newsroom and Manong Joe
• Public safety campaigns on electrical safety and anti-urban blight
• CSR efforts including household electrification and livelihood support

The big picture:

The Philippine Quill Awards remains the country’s premier recognition program in business communication. 

Meralco’s five-time “Company of the Year” distinction cements its reputation not just as the Philippines’ largest power distributor, but also as a leader in using strategic communication to empower communities. —Ed: Corrie S. Narisma