Insider Spotlight
At the inaugural ACC CXO Forum in Hong Kong, organized by PLDT Global, executives highlighted how artificial intelligence, digital transformation and shifting investment priorities are changing the way companies buy technology and work with suppliers.
‘Customer is king’
PLDT's strategy reflects an effort to simplify increasingly complex enterprise technology requirements by bringing services that were previously managed separately into a more cohesive relationship with customers.
"Customer is king. The way we engage customers has evolved significantly over the years," PLDT senior vice president and treasurer and PLDT Global chief finance officer Leo I. Posadas said in a press statement.
"Previously, customers managed separate relationships for connectivity, wireless, cloud, cybersecurity, and digital services. Today, we bring these together through a cohesive approach, creating one customer view, and one integrated conversation," he added.
Going beyond connectivity
PLDT wants its enterprise proposition to extend beyond providing network connections, positioning customer choice, experience and business outcomes as central to its digital-services strategy.
"Going beyond the signal means delivering a full suite of capabilities that help customers achieve their business objectives," Posadas said. "Whether locally or globally, our focus remains on customer experience, customer choice, and customer success."
The other shift
Procurement is also becoming more strategic as companies confront supply-chain disruptions and fast-moving technology. PLDT argues that supplier decisions increasingly need to account for innovation, resilience and long-term value rather than price alone.
"Procurement is no longer just about achieving savings. It is about shaping investment decisions, influencing where capital is deployed, and identifying partners that can help the organization create sustainable value," PLDT chief procurement officer Louella F. Calixtro said.
Resilient business ecosystems
PLDT sees resilient business ecosystems as critical to maintaining continuity, accelerating innovation and maximizing returns on strategic investments.
"The conversation has shifted from choosing the supplier with the lowest cost to identifying the partner that can support you throughout your business journey," Calixtro said. "The real measure of a partnership is not the contract itself, but how that partner behaves when challenges emerge."
The Hong Kong forum brought together international industry leaders, technology decision-makers and enterprise executives, reinforcing PLDT's push to use collaboration with customers, technology providers and other partners to support growth and resilience in the digital economy. —Vanessa Hidalgo| Ed: Corrie S. Narisma
