Andy Tsui, DigiPlus president, said the company has been migrating users to its proprietary platform, with more than 50 percent of players now shifted as it strengthens its own ecosystem.
“Since last year, after delinking, we've been migrating our long-term high-value users to our proprietary platform,” Tsui told reporters during a media briefing on Wednesday.
The delinking followed rules from the Bangko Sentral ng Pilipinas restricting in-app links to e-wallets like Maya and GCash, though users can still transact through these platforms via other channels.
DigiPlus, which operates gambling platforms such as BingoPlus and ArenaPlus, has been expanding beyond e-wallets by adding Pay&Go kiosks, Bayad over-the-counter channels, and its own physical outlets to widen access to cash-based transactions.
“We really focused on the long-term, higher value players. A lot of them are part of our VIP program, so we really went back to our core,” said Celeste Jovenir, vice president for investor relations.
The pivot helped cushion the impact of the wallet split, with DigiPlus keeping 2025 full-year net income broadly flat at P12.6 billion even as revenue rose 12 percent to P84.2 billion.
The company has also rolled out targeted promotions, new games, and AI-driven programs to attract new users.
—Edited by Miguel R. Camus
