Insider Spotlight
The new outlet, located on the sixth floor of Central Rama 9 Mall, marks the brand’s entry into its third international market after Singapore and the UAE, positioning it in one of Southeast Asia’s most competitive food destinations.
Why it matters
The expansion highlights how Filipino homegrown brands are gaining traction abroad, particularly in markets with strong dessert and café cultures. Avocadoria is betting its distinct product identity will resonate with Thai consumers known for embracing innovative food trends.
The big picture
Founded in 2019 by Chef Czarina Jagto-Sevilla, the brand started as a home-based venture in Pasig City before rapidly scaling into a multi-market business with over 260 locations.
Its growth has been driven by a focused identity built around turning avocado into indulgent, mainstream desserts.
“This milestone is not just about expansion. It’s about sharing our story, our culture, and creating moments of joy one dessert at a time,” said Sevilla, CEO of Avocadoria.
Between the lines
According to a company release, the Thailand debut reflects a deliberate pairing of brand identity and market fit, aligning Avocadoria’s “happiness in avocado” positioning with Thailand’s reputation as the Land of Smiles.
On the menu
The Bangkok store features the brand’s signature “Lovers” series, including the Avocado Lover, Avocado Pistachio Knafeh Lover, and Avocado Biscoff Lover, alongside a range of avocado shakes and lighter offerings like the Naked Avocado Light Ice Cream.
The bottom line
Avocadoria’s Thailand entry underscores the export potential of Filipino food concepts, showing how a single-ingredient focus, when executed well, can scale across borders and cultures. —Princess Daisy C. Ominga |Ed:Corrie S. Narisma
